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Geo fencing & the "conversion zone"

Device Targeting w/Lookback

Geo Fencing Boise Kennewick Pasco Richland

Reach consumers who have visited target locations for up to six months in the past with device targeting, and even find out how many of those unique devices physically entered your business after seeing your ad.     

MicroVicinity w/Lookback

Geo Fencing MicroVicinity Targeting Boise Kennewick Pasco Richland

Great for coffee shops, bars, restaurants and more.  MicroVicinity targeting lets you accurately reach potential customers while they're in the vicinity with accuracy down the 1 square meter.

Standard Geo Fencing

Geo Fencing with Conversion Zone Tracking Boise Kennewick Tri Cities

Standard Geo fencing captures mobile devices in real time, and then puts your advertising message in front them for up to 30 days and tracks if the user visits your business, aka "The Conversion Zone".

Property/Plat Line Targeting

Addressable Geo Fencing

Highly precise.  Plat Line targeting is based off of plat line data from actual property tax and public land surveying information to maximize precision of addresses being targeted.

Future Event Targeting

Geo Fencing, Event targeting

Event targeting captures mobile devices at any upcoming event.   Concerts, offsite sales and parade of homes are just a few ways to put your advertising message in front of just the right people. 

Zenreach

Geo Fencing, Zen Reach, target and track your customers

This WiFi platform lets you automatically target and track your customers, and can be served up in a number of ways to suit the needs of businesses of all sizes, from mom-and-pops to national chains. 

The conversion zone

Conversion zone tracking can show you the number of people who saw your ad and then physically walked into your business(s)!  

Here's how it works: 

A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e, a competitor’s store, a venue, or a specific part of town, etc.) 


Next, a virtual Conversion Zone is traced around one or more of the advertiser’s locations. When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device. When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

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Performance Digital Marketing

Idaho (208)401-9528 Washington (509)381-6530